How to Rank high in Google

Some things are so close that we fail to see them - If you’re not into reading Google Patents, then here is a key part that pretty much explains how to rank high in Google (at least one of the keys : ).

First, the historical data patent has a section that covers ‘authority’ seen in this statement:

Links may be weighted based on how much the documents containing the links are trusted (e.g., government documents can be given high trust). Links may also, or alternatively, be weighted based on how authoritative the documents containing the links are (e.g., authoritative documents may be determined in a manner similar to that described in U.S. Pat. No. 6,285,999).

and second is the section that covers ‘trust’ as seen in this statement:

Search engine 125 may monitor one or a combination of the following factors: (1) the extent to and rate at which advertisements are presented or updated by a given document over time; (2) the quality of the advertisers (e.g., a document whose advertisements refer/link to documents known to search engine 125 over time to have relatively high traffic and trust, such as amazon.com, may be given relatively more weight than those documents whose advertisements refer to low traffic/untrustworthy documents, such as a pornographic site);

This last one is so important that if you’re really serious about getting a site ranked well, you should make yourself a cup of chai and meditate upon this. Seriously….