APC Battery Letter

I received this unsolicited snail mail this morning from APC, the makers of battery backup units. See anything odd about this?

The advertisement goes on to talk about the APC Backup Battery and state that
‘It’s a simple fact: even the best batteries die’ and then go on to say that ‘If you haven’t experienced battery failure, you will’ and then emphasize YOU WILL.

This was the top fold of their letter – had to scan and post :)

Information identifying ID, keycode and contact information was changed for privacy. Note APC makes great UPS units, just odd their marketing department took this approach.