Thinking of starting a website? Want my help? $850 per hour is my rate. It’s a jungle out there filled with guides who know just enough to be dangerous and worse, those that claim to be an expert yet engage in tactics sure to ban you from search engines. Let me give you a couple of examples:
Scenario #1:
You invest in a website that does so well you end up hiring additional staff and make long term investments based upon this new growth. A year goes by, the outlook seems bright and then one day, sales drop to nothing!
Turns out your expert purchased traffic for your site, the search engines found out and penalized your site for manipulating them – such a penalization might as well be death for a website. You end up having to let everyone go and selling off any assets that remain. You are now worse off than had you never started!
Scenario #2:
You found a great domain name and the perfect niche. You hire XYZ company to do it all, they start your website, host it on their server and even provide you with a domain all for a great price. You can’t believe the domain name is available, it’s XYZ.com/[perfect niche]
Since you were one of the first into this niche, you start making fantastic money right off the bat. After 18 months of great success you decide to quit your job to do this full time, you’re working for yourself and feeling on top of the world.
Your niche becomes popular and the competition fierce, your traffic starts dropping at a gut wrenching rate and you find your competition bought your domain name [perfect niche.com].
Here’s what really happened:
- You built an entire website around the wrong domain! Sure, you had XYZ.com/[perfect niche] but they never told you that credit (backlinks, etc) goes to XYZ.com (their domain). Meanwhile, your competition noticed this mistake and purchased the correct domain [perfect niche.com].
- XYZ.com made changes to their domain that impacted their ranking and it trickled right on down to your site which was sitting on their domain.
- Now that the pro’s have entered your niche, the website builder tool you’ve been using (offered by company XYZ) just doesn’t compare to that used by the experts.As you leave XYZ company the enormity of your mistake hits you hard as you now have to start from scratch in a now ‘competitive market’. Had you purchased the domain yourself, had your own server and used the right content management system, you would still be enjoying the fruits of your labor.
Scenario #3:
You have a great idea for a website and it’s sure to go viral but have no idea how to get it started. You approach a popular web design and development company to make it happen.
Six months into the project, you happen to find a site similar to the one you’ve been working on, only it’s complete and gaining in popularity. You write the project off, eat the losses and figure your great idea was just too late.
What you don’t realize is that your idea was so great, that someone in the company stole your idea and started their own site. Sad thing is, you could have prevented this by using some very basic techniques.
I could give you a hundred such scenarios, but in the end they all stress the importance of having the right guide. That’s where I come in and why I charge $850 per hour. I can’t do it all for you, but I can get you started down the right path, give you a solid compass and tell you exactly how to navigate the jungle while avoiding the traps that destroy so many dreams.
Want some real world examples? Try these:
Great real life example of hiring the wrong company to build your backlinks is JC Penny who hired SearchDEX, and SEO Comapny, to get them ranked high.
The company did just that and it was all through buying and trading links. JC Penny was doing incredible business online and ranked high for terms they should not have and then, in a single day, it dropped to almost nothing!
JC Penney immediately fired their SEO company (which many say was a sign that JC Penney knew what was going on) and is still trying to get back to there they were.
Moral of the story, make sure your link structure is sound, don’t put all your eggs in one basket and build a website where people link to you naturally rather than trying to manipulate the search engines.
CEO Mitchell Lieberman of One Way Furniture Inc. stated that his company’s web traffic dropped 64% after the latest Google Update.
His company was ranking high based on product manufacturer descriptions, problem is, those descriptions were not his, he was simply copying them (with permission) and just happened to rank high on them and in turn, tuns of visitors bought the products being described from him rather than the manufacturer.
When Google changed it’s algorithm, it corrected the mistake and pointing all that traffic to the correct source which created the 64% drop.
Lieberman is now having all those descriptions rewritten hoping to regain the traffic that was lost however, I’m confident that this alone will do nothing, it takes a lot more to get back into the game.
from online.wsj.com/article
/SB10001424052748703806304576236983790385202.html
Sometimes it’s not that you did anything bad, but how your structure along with external and internal linking that makes you look bad. Look at Ergo in Demand Inc. (ergoindemand.com) , a retailer out of Oregon that got hit by Google’s latest algorithm change.
The company had to cut 12 people from their 17 person staff, moved to an office with half the space and lost four grand from it’s monthly subscriptions!
The Google Update that hit Ergo so hard was designed to remove sites that used content farms (bad link structures). It’s unclear why Ergo was hit so slammed, but often, innocent sites can be shut down simply because they walked to close to Google’s Grey line.
Consultation is in one hour increments. A discounted price of $5,500 is given for a full day (8 hours – must be continuous). All fees must be paid in advance.
Starting from Wednesday February 22, 2012, the next available time slots begin in June.
If you’re interested, leave a comment below (which won’t be published) and I’ll get back to you as soon as possible.
$850 per hour posted on Jan 21, 2010