15 E-Retailing Secrets
I received this electronically and didn’t ask for it, but thought I would post it anyway. It’s 15 E-Retailing Secrets that you need to know submitted by IRCE 2008 to help Boost Your Online Sales.
How do you organize product information and other data on your web site to improve online sales? Hint: You have to understand how your customers search for products and structure your site to fit your customers’ definitions, not yours.
How to find real e-retailing value in the virtual worlds of social networking sites. Hint: The answer isn’t as far out or far fetched as you might think.
Why Web 2.0 can jack up your e-retail sales if you learn the right way to utilize it. Hint: The new technology vastly simplifies web shopping, but there’s a downside if you don’t understand its impact on search engines.
Five things you can do to better secure your web site. Hint: E-payment fraud grew 16% last year to $3.6 billion—1.4% of online sales—and your site probably isn’t as safe as you think.
How expanding your payment options can increase online sales and fatten your margins. Hint: With all the new payment options available, you’re no longer stuck with credit cards with high discount fees.
How to create a great web site design and improve your sales without spending big bucks. Hint: This “Live on the Spot” retail web site critique proves that good web design isn’t rocket science—or even computer science.
Why big store chains really have to re-invent themselves to convert their powerful brands and merchandising expertise to success on the web. Hint: It takes a willingness to change the fundamental principles, policies and priorities, but the payoff makes it a no-brainer.
How retailers can use the web to source products at good prices. Hint: Web retailers should start looking for web wholesalers—and fast.
Why you just can’t ignore mobile commerce—or wait until it becomes the next big thing. Hint: With 60 million Americans already browsing web sites from their cell phones, e-commerce on the small screen is coming much faster than you think.
How to create the right links on your web site to boost your natural search rankings. Hint: The real art to search engine optimization isn’t increasing traffic on your site; it’s getting the most relevant outside sites to link to yours and paying close attention to how you link to pages within your own site.
Why you can’t just set up shop on a third-party platform like Yahoo.com and expect sales to roll in. Hint: The largest third-party platform providers have dozens of offerings that help their retailer clients improve marketing and merchandising.
How the lowly cell phone text message will lay the groundwork for m-commerce. Hint: A mobile marketing company has found remarkable success with codes in print ads encouraging shoppers to use the text function to shop on their cell phones.
How other retailers can give you the inside scoop on e-commerce vendors and implementation challenges. Hint: Online retailers willing to provide insights to others are at your fingertips.
Why customer service agents can no longer be just order takers. Hint: Customers are both better informed about products than ever yet many still have trouble navigating a web site.
How to get your site in front of millions of consumers without spending yourself into bankruptcy. Hint: It involves harnessing others’ ability to corral online shoppers.
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